How Not To Handle An Emergency!

Even if you don’t have a pet, I’m guessing that you heard about the pet food recalls that happened a little over a year ago. Because Dave’s Soda and Pet City sells a lot of pet food, this was a major event in my life as an independent retailer.
I have to tell [...]

Sinking A Boatload of Knowledge

This week’s conversation about employee training and giving the customer what they want versus what they need reminded me of a story I’d like to share with you.
I’m on the road a lot, giving talks and presentations to other independent retailers and professionals in the pet industry and pet food industry. Now, if you’re [...]

Focus on Employee Training

Hey everybody! I hope you’re having a great week: we’re finally seeing some signs of Spring up here. Now I promised last time that we’d talk a little more about what I learned at the Global Retailing Marketing Conference, so let’s launch right into that.
One of the most important things I learned is [...]

Just Got Back!

Morning, everybody!  Welcome to the new Dave Ratner blog!  Thanks for coming by.
I’ve been meaning to create a blog for a while now.  Blogging’s a great way to connect with people, and I’m hoping to use this platform to find people who are interested in the same things I am: independent retailing, marketing, running a [...]